Joe Kranz

At Bandwidth in Raleigh, NC, I took on a pivotal role as a Senior Video Producer, leading a dynamic cross-functional team of 10 or more professionals in the conception, development, and delivery of a comprehensive channel partner program training module. This initiative was not merely an enhancement but a ground-up creation, meticulously crafted to align with and amplify the essence of the company’s brand guidelines. The primary goal was clear: to educate and seamlessly onboard partners to the intricacies of the company’s platform and diverse product offerings.

Our meticulous efforts in constructing this robust training program were not only an investment in the skill development of our partners but also a strategic move to foster a deeper understanding and alignment with the company’s values and goals. By ensuring that the training module was intricately woven into the fabric of the company’s brand identity, we aimed not just for informed partners but for brand ambassadors capable of authentically representing the organization.

The anticipated impact of this initiative is substantial, with a projected increase of $200 million in revenue over the next two years. This forecasted growth underscores the strategic significance of the channel partner program and its training module in driving tangible business outcomes. The success of this project is a testament to the synergy within the cross-functional team, the precision in adhering to company brand guidelines, and the foresight to invest in comprehensive training as a catalyst for long-term revenue enhancement. Here’s a sample of one of the 30+ trainings I created: