Joe Kranz

When was the last time you watched a product training video that left you actually wanting to watch the next one in the series? Well, that was my goal in this project, to make training videos that were informative, engaging, and humorous!

I collaborated with Sales Engineers, Product Managers, Operations, Learning & Development, and Marketing to revamp our entire sales and marketing product training segment. In total it was a 31 video project that included 101 and 201 videos on each product, along with more specific videos on how each product could benefit each of our customer segments.

It took a lot of collaboration, I’d meet with SEs in order to write scripts, then I’d break that info down into more high level (for the 101) and in depth (201) videos. I’d then create scripts for each video that both showcased the product and necessary information, while adding personality. Then go through the approvals process with key stakeholders and then I ran the gamut… planning the video shoot, setup cameras/lighting/sound, performed the shoot, all post production, delivered the videos for final tweaks and feedback, performed the requested edits and delivered the final product. And since this project happening in the depths of 2020, I was also the on screen talent for a majority of the videos.